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- Mar 5, 2017
- Posts
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Philpug: The marketing guys (and gals) at Atomic are no dummies. They know that when they have something good, they need to build on it. So, goodbye to the Backland 102 and hello to the Bent Chetler 100. Atomic is capitalizing on the momentum of the Bent Chetler name; it understands how it rings with the younger generation, so it replaced the 102 with the more youth-oriented BC 100.
With the sizzle out of the way, how is the steak -- or in this case, sirloin? Atomic is pricing the Bent Chetler 100 aggressively at $499, a great value in today's market, and the BC 100 skis well above that price point. It is playful and poppy and a great option for the budget-minded.
With the sizzle out of the way, how is the steak -- or in this case, sirloin? Atomic is pricing the Bent Chetler 100 aggressively at $499, a great value in today's market, and the BC 100 skis well above that price point. It is playful and poppy and a great option for the budget-minded.
Insider tip: Looking to save a few more bucks? Pair the BC 100 with the all-new (and now beefier) Atomic Warden 11.
- Who is it for?
- The budget-minded or lightweight skier. The all-around skier looking for a fun, easygoing ski that has the chops to handle most any condition.
- Who is it not for?
- Chargers can overpower it. If you like to drive your ski, this one is not going to be in your wheelhouse.
- Skier ability
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- Beginner/Novice
- Intermediate
- Advanced
- Ski category
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- All Mountain
- Powder
- Ski attributes
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- Off Piste
- Trees
- Touring/Backcountry
- Park/Pipe
- Segment
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- Men
Specifications
- Available sizes
- 164, 172, 180, 188
- Dimensions
- 129.5-100-120
- Radius
- 19.5m@180cm
- Rocker profile
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- Camber with tip and tail rocker
- Construction design
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- New graphics
- Binding options
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- Flat
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