volkl aura

  1. Four-Year Product Cycles aka When the Honeymoon Is Over

    Four-Year Product Cycles aka When the Honeymoon Is Over

    In today’s ever-evolving ski design, how does a brand keep the fickle customer happy? Skiers like shiny objects. We are always looking for the latest and greatest. A ski that was all that and a bag of chips two years ago hardly gets a mention today. Is it any less of a ski now than when it was...
  2. Philpug

    The Most Pioneering Women's Skis of All Time

    @Dave Petersen Artwork In our “Shrink It and Pink It: What makes a Women's Ski Different” article last season, we talked about women’s skis and how some manufacturers produce skis actually designed for women and others take their unisex skis and slap pink graphics on them. Here, we will talk...
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