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new graphics technology in ski equipment

  1. Philpug

    Evolution and Revolution of Ski Design

    Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...
  2. Evolution and Revolution of Ski Design

    Review: Evolution and Revolution of Ski Design

    Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...
  3. Philpug

    Two-Year Product Cycles

    Like the ivory-billed woodpecker, the multiyear product cycle in the ski industry was thought to be extinct. But we are seeing a resurgence of two-year cycles, and IMHO, it’s about damn time! There was a day when graphics were around for three or four years; skis such as the Olin Mark Series...
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