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  1. Four-Year Product Cycles aka When the Honeymoon Is Over

    Four-Year Product Cycles aka When the Honeymoon Is Over

    In today’s ever-evolving ski design, how does a brand keep the fickle customer happy? Skiers like shiny objects. We are always looking for the latest and greatest. A ski that was all that and a bag of chips two years ago hardly gets a mention today. Is it any less of a ski now than when it was...
  2. Philpug

    Evolution and Revolution of Ski Design

    Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...
  3. Evolution and Revolution of Ski Design

    Review: Evolution and Revolution of Ski Design

    Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...
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